Touch, Explore, Admire Immersive Jewelry Discovery at Micri

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CLIENT

Micri Jewelry Store

Location

Calea Victoriei, Bucharest

Technology

Interactive showcase with multi-touch overlay display

Outcome

Brand awareness

Micri Jewelry Store is dedicated to redefining the shopping experience using a video display powered by a specially developed application, a gateway to a dynamic world of interactive digital experiences. This display comes alive when the store is closed to the public, particularly during evenings and weekends. The presence sensor keenly detects the slightest movement of a user in front of the screen, ushering in segments of pre-edited video content. A charming character woven into the video content invites passersby to participate in this digital narrative actively.

PROJECT REQUIREMENTS

The multi-touch sensor springs into action by touching the display and unleashing pre-edited video segments. Controlled by a web application and equipped with a multi-touch-overlay sensor and a presence sensor, this technology sets the stage for an immersive journey into the world of exquisite jewelry.